The supplement maker Cytoplan is now using compostable and biodegradable sugar cane to replace plastic in its packaging. Since November 2021, the brand has been using eco-friendly materials to displace hazardous plastics from its supply chain. 

Sugar Cane Fiber To Replace Plastic

In addition, the brand will also focus on plastic-free shipping. These moves will help mitigate the detrimental impact of plastics on the environment. The move from environmentally hazardous plastics to more eco-friendly biodegradable materials in packaging is long overdue in the wellness industry.

Hopefully, Cytoplan’s current move will provide an impetus for the rest of the industry to follow suit. According to the premiere supplement brand, replacing plastics with eco-friendly sugar cane fibers will mean that15 tons of plastics will be taken out of the supply chain each year. 

Ethical Choices

Cytoplan explained that the current move is a step in the right direction. The brand has always endeavored to foster wellness and the current switch to biodegradable materials is in line with the brand vision to improve customer well-being.

The CEO of the company, Amanda Williams expressed the opinion that protecting the environment is paramount. Sustainable packaging will present more ethical choices for consumers. The use of safe and sustainable packaging material will positively impact the environment as well as customer welfare.

The CEO said that the company looked into other possible materials as well before settling for sugarcane fiber. They researched glass for instance but found that it was too energy-intensive besides being a dense material. 

Economic Impact

The use of sugar cane fiber raw material will also positively impact sugar cane farmers in Southeast Asia. Sourcing raw materials this way will help to stabilize the rates of sugar and thus prove to be economically friendly as well.

Since the sugar cane fiber is being sourced from excess sugar cane stocks, the food supply will not be adversely affected. This allows for an environmentally friendly solution that will benefit all stakeholders alike, a win-win situation for all concerned be it consumers, farmers, the economy, or the environment.

The key point here is that product quality is not compromised for these benefits. The company is known for launching Wholefood and Food State products in European markets. Cytoplan claims to be the first nutritional brand to bring sustainable sugarcane fiber packaging to the wellness sector. The brand is pleased to leverage a key resource for packaging that would have otherwise been wasted. 

AIM Foundation

The AIM Foundation is the sole owner of Cytoplan. The brand explains that it makes investments in nutritional and health projects throughout the UK. While doing so, it seeks to address key facets such as environmental, mental health, and community matters. 

Final Notes 

Environmentally conscious consumers will be pleased to know that Cytoplan is using sugar cane fiber to replace plastic. Hopefully, the move will prove to be an enduring success and thus pave the way for other brands to follow suit. Sustainable packaging will allow for more ethical consumer choices.